The Malaysia International Halal Showcase (MIHAS) is gearing up for its highly anticipated 19th edition, set to take place from September 12 to 15 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. Organized by the Malaysia External Trade Development Corporation (MATRADE) and hosted by the Ministry of International Trade and Industry, MIHAS stands as the world’s largest halal showcase, uniting key players from the global halal industry.
Under the theme ‘Paving the Way of Halal,’ MIHAS 2023 aims to showcase the latest trends, technologies, and innovations across 13 major halal industry clusters. Distinguishing itself, this edition will feature a hybrid format, combining a physical trade exhibition with a virtual platform accessible throughout the event.
The 13 major halal industry clusters to be highlighted at MIHAS 2023 include food and beverage, food technology and packaging, e-commerce, cosmetics and personal care, pharmaceuticals and medicals, modest fashion and lifestyle, education, Islamic finance and FinTech, retail and franchise, services and enablers, Muslim-friendly hospitality and tourism, media and recreation, and Islamic arts and crafts, as stated by MATRADE.
Moreover, MIHAS 2023 will play host to the International Sourcing Programme (INSP) on September 11. This program, running both physically and virtually from March to November 30, seeks to connect foreign buyers with Malaysian suppliers, fostering business partnerships and collaborations.
“In this year’s MIHAS 2023, Malaysian companies have the opportunity to connect with more than 470 buyers from 40 countries participating in INSP,” noted MATRADE.
For those seeking knowledge and insights, MIHAS 2023 will include a Knowledge Hub where industry experts will share expertise on various topics related to the halal industry. It offers a platform for buyers and sellers to exchange perspectives, share expert knowledge, and stay abreast of the latest trends and developments.
Registration for MIHAS 2023 is now open, and visitors are encouraged to register early at MIHAS’s official website. An open day for the public is scheduled for September 15, allowing individuals to experience the world’s largest halal showcase firsthand. This event promises to be a hub of innovation and opportunities in the dynamic halal industry, attracting participants and visitors from around the globe.
