The Malaysia International Halal Showcase 2022 (MIHAS), the world’s largest Halal trade event, opened its doors on September 7, 2022, the day before the physical International Sourcing Programme (INSP) began at Menara MATRADE in Kuala Lumpur.
The actual INSP MIHAS, which was organised in conjunction with the 18th Edition of MIHAS, offered pre-scheduled business meetings for more than 200 international buyers and more than 300 suppliers, including Malaysian exporters. Over 1,500 pre-arranged B2B interactions were conducted by INSP MIHAS, MATRADE’s premier business matching programme, during its physical event. The B2B encounters included those with high-end clients from nations including Bhutan, Qatar, Saudi Arabia, the United States, India, and Turkey that were found by MATRADE’s 46 international offices. Some of the biggest corporations, stores, and supermarkets in their respective nations are represented by these premium purchasers.
Meanwhile, the virtual version has hosted close to 200 international buyers and over 200 Malaysian exporters, to-date, which is anticipated to generate an estimate of RM43.1million in potential sales. The virtual version of INSP MIHAS continues to receive high demand since going live in May this year prompting an extension from its organiser.
“MATRADE is thrilled to see the INSP MIHAS programme being well received by both international buyers and Malaysian exporters,’ said MATRADE CEO, Datuk Mohd Mustafa Abdul Aziz. According to him, MATRADE has received continuous demand well beyond the closing date of the virtual programme on 31 August after running it for 4 months.
“This being the case, we are pleased to share that MATRADE is extending the INSP MIHAS virtual programme until 15 November 2022. This is a positive sign for Malaysia’s trade performance as well as the limitless opportunities in the Halal economy,” said MATRADE CEO, Datuk Mohd Mustafa Abdul Aziz.
Combining the impact of the physical and virtual formats, INSP MIHAS is assisting close to 600 Malaysian exporters in matching with over 400 buyers from 50 countries including from the Middle East, Europe, Central Asia, South Asia, ASEAN, Oceania, and African region.
Leveraging on its 46 overseas offices, MATRADE has primed the INSP MIHAS programme to promote high-value trade deals by securing premium buyers from countries such as Qatar, Saudi Arabia, the USA, India, and Türkiye to connect with Malaysian exporters. These premium buyers represent some of the largest conglomerates, retailers, and supermarkets in their respective countries.
To register for virtual INSP MIHAS 2022, visit: https://tpms.matrade.gov.my/matrade-tpms/promotionRegistrationPublicSubmitSearch/13428
For more information on MIHAS2022, visit www.mihas.com.my
The 18th Malaysia International Halal Showcase is strongly supported by Malaysia Convention & Exhibition Bureau, an agency under the Ministry of Tourism, Arts and Culture Malaysia.
