Meet Rubina Nafees Fatima, Empowering Women And Inspiring Social Change In Hyderabad’s Slums

As a child, Ayesha Fatima aspired to become a doctor. But all her dreams were shattered when the most trusted and loving person in her life- her father, abandoned her at a very young age. Survival became a tough battle. The responsibility of feeding the family fell on Ayesha who gave up her studies and started working as a salesgirl for a minimal salary.

Ayesha then turned to Rubina Nafees Fatima and her NGO – SAFA, for help. She joined the ITES course for training and later got placed as a data entry operator at a private company. “The course changed my life,” she says.

Since 2006, Rubina Nafees Fatima’s Hyderabad-based organisation, SAFA, has helped thousands of women and youth from marginalized, socio-economically backward communities by empowering them to earn livelihoods through education and skill training and capacity building.

Rubina is a determined woman and a passionate social worker. She was conferred with the FLO Women Achievers award by the Federation of Indian Chamber of Commerce (FICCI) towards ‘empowering women to bring about a change in society’, the Social Enterprise award for ‘social impact’ by the Deshpande Foundation and the Australia Award by the Export Council, government of Australia.

‘Proud Muslim Woman’

Rubina believes that it is the duty of every Muslim woman to contribute positively to society. 

“Women need to assert themselves- within their families and also in the outside world- they need to be proud of their culture, their heritage and everything about themselves.”

“Be a proud Muslim woman,” she says. 

Rubina grew up with four sisters. “My father encouraged us all to be extremely independent. I believe economic independence is a freedom that every woman should have”, she says, adding that this led her to believe that women need to have a suitable platform to utilize their potential. “To first realise their potential and then use it to the maximum.”

A Leap Of Faith

“I was generally looking around for avenues and how I can contribute my bit, I feel it’s my duty, as an educated Muslim woman,” says Rubina who has been an active volunteer in various development programs since her college days. “I wanted to be working with Muslim women, largely because I feel I know the dynamics of the community. I feel, being a part of the community, I understand the challenges of the community. I know where the roadblocks are,” she says.

Rubina had initially set up a commercial venture for training and placements in Hyderabad. “I had to shut that down because I wanted to get into SAFA full-time. This didn’t make many people happy in my network,” she recounts.

“After the initial three years, I was on the verge of a shutdown. I picked a very difficult slum in Hyderabad. The crime rate was very high over there. No NGO had worked there for decades, as they felt they would not see any results,” Rubina says while narrating how the absence of a team and funding caused her to almost give up.

“But then I took a leap of faith,” she says.

“In each phase, there have been a different set of challenges and we continue to have them. It never stops. But I feel it builds our resilience, to face the many more to come,” Rubina adds.

SAFA has been conferred with the ‘e-NGO Challenge Award’ in the Southeast Asia category by Digital Empowerment Foundation and the Manava Seva Dharma Samvardhani – Fellowship Award. It was titled the ‘Pride Of Telangana’ by Round Table India in the ‘emerging NGO category’ and the ‘Trendsetter Award’ for innovative practices in Urban livelihoods by United Way Hyderabad.

‘Women Were Not Even Allowed To Come To Our Training Centres’

SAFA’s vision is to bring about change whilst retaining the cultural ethos of the community. Women are also given the freedom to work from home after being trained. “Our processes are designed in such a way that if the woman has a machine at home, she can work from home and give us the products,” Rubina says.

“Initially, women were not even allowed to come to our training centres,” she recounts. 

“We were very open in talking to the male members of the family and addressed the concerns they had about letting the woman come in and get trained. Men could have some insecurities that stop them from encouraging women to go to training centres and NGOs, it could also be a concern for the woman’s safety, coupled with the socio-cultural context.”

Rubina stresses the need for Muslims to talk about the issues that exist in the community. “In the urban slums of Hyderabad, every second home has an alcoholic husband. Why aren’t there any detox centres for Muslim men? Why are we still sweeping our issues under the carpet,” she asks, adding that “these issues will only get worse if left unaddressed.”

SAFA’s Empowerment Initiatives

Rubina, along with her team at SAFA are currently working on 14 three-year-long projects.

SAFA sets up skill training centres for women and youth who drop out of college or have discontinued school education. They are later connected to jobs. Currently, SAFA runs seven skills training centres in Hyderabad.

However, for semi-literate and illiterate women, SAFA trains them in culinary skills and tailoring. These women are later employed at Luqma Kitchens, a packaged food and catering service run by SAFA or Artizania – a manufacturing unit for apparel and eco-friendly lifestyle products.

“The end result is that women need to be engaged in some kind of a meaningful income generation in order to make a decent living,” Rubina says.

‘Luqma’ was launched to empower underprivileged women through a commercial community kitchen. It currently functions with two kitchens in the slums of Hyderabad, catering to fresh traditional Hyderabadi food and packaged products.

“Luqma is not just about food, it’s about the empowerment and livelihood of women. Most women working here are victims of domestic violence, deserted or abandoned and from below the poverty line,” she says. These women are trained in basic culinary skills by expert chefs and can cook up to 400 meals at a time.

Right next to the kitchen, is a space that can accommodate about 20-25 people – the Luqma Studio, which Nafis Fatima says is a ‘safe space’ for Muslim women. “Activists have been telling me that Muslim women are still reclusive and it’s challenging to find ways to interact with them. So, I thought why not create an open and safe space for them?”

Women from different communities engage in discussions on social and political issues at Luqma Studio. “Largely I want to bust stereotypes of Muslim women. I feel other communities do not get a chance to know about Muslims, especially Muslim women. The moment they think of Muslim women, they start stereotyping- they are the victims of patriarchy, are an oppressed group and other such notions,” she says.

The studio works as a platform for Muslim women to unwind, engage in dialogue, network, exchange ideas, and find out about other communities.

SAFA also helps in setting up micro-enterprises for women and connects them to banks for larger loans. With capital as little as 10,000 women have started small shops, tailoring shops and grocery stores.

Many Muslim women don’t even have bank accounts, especially those who hail from poor conditions. “All our women have bank accounts, now,” she says.

SAFA also runs self-help groups across Hyderabad, largely for Muslim women. “Despite 45,000 self-help groups existing on city records. Very few of them have Muslim women,” Rubina says.

With many more women approaching SAFA, their network and impact on the social landscape of Hyderabad is increasing by the day.

NOTE: SAFA is looking to expand its social enterprise product sales in India and abroad and looking for partners. You can reach them at rubina@safaindia.org / 9866174665 or visit their website www.safaindia.org