Here is a list of 50 essential marketing terms and their definitions:
Brand – the name, term, design, symbol, or other feature that identifies one seller’s good or service as distinct from those of other sellers.
Advertising – the practice of making a product, service or company known to the public through various forms of media.
Public Relations – the practice of managing the spread of information between an individual or an organization and the public.
Marketing Mix – the combination of product, price, place, promotion and people that a company uses to reach its target market.
Target market – the specific group of consumers that a company is attempting to reach through its marketing efforts.
Positioning – the process of creating an image or identity for a product, service or company in the minds of the target market.
Segmentation – the process of dividing a market into smaller groups of consumers with similar needs or characteristics.
Product life cycle – the stages a product goes through from development to removal from the market.
SWOT analysis – a tool used to evaluate a company’s strengths, weaknesses, opportunities and threats.
Marketing research – the process of gathering, analyzing and interpreting data related to a market, competitors, and/or customers.
Surveys – a research method that involves asking questions to a sample of individuals in order to gather information about their opinions, behaviors, and/or demographics.
Focus group – a research method that involves bringing together a group of people to discuss and provide feedback on a product, service or concept.
Consumer behavior – the actions and decisions made by individuals when purchasing or using a product or service.
Brand loyalty – the tendency for a consumer to continue buying a particular brand or product.
Direct marketing – a marketing strategy that involves communicating directly with the consumer to generate a response or transaction.
Online marketing – the practice of promoting a product or service using the Internet.
Search engine optimization (SEO) – the process of optimizing a website to improve its ranking in search engine results pages (SERPs).
Social media marketing – the practice of promoting a product or service using social media platforms.
Influencer marketing – the practice of partnering with individuals who have a strong online presence in order to promote a product or service.
Content marketing – the practice of creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience.
Email marketing – the practice of sending commercial messages to a group of people using email.
Affiliate marketing – a performance-based marketing strategy in which a business rewards one or more affiliates for each customer or visitor brought about by the affiliate’s own marketing efforts.
Guerrilla marketing – an unconventional, low-cost marketing strategy that aims to generate maximum impact with minimal resources.
Out-of-home advertising – the practice of placing advertisements in public spaces, such as billboards and bus shelters.
In-store promotion – the practice of offering sales, discounts, or other incentives in a physical retail store in order to increase sales.
Trade promotion – the practice of offering sales, discounts, or other incentives to wholesalers, retailers, or other members of the trade in order to increase sales.
Event marketing – the practice of promoting a product, service or company through events such as trade shows, product launches, and networking events.
Publicity – the practice of generating free media coverage for a product, service or company.
Viral marketing – the practice of creating content that is designed to be shared among a large audience, in order to generate brand awareness or drive website traffic. The idea is that the content will “go viral” and be widely shared and distributed via social media, email, and other channels, resulting in a large number of views or other interactions with the content.
Personal selling – the practice of promoting and selling a product or service through face-to-face interactions with potential customers.
Lead generation – the process of identifying and cultivating potential customers for a product or service.
Conversion rate – the percentage of website visitors who take a desired action, such as making a purchase or filling out a contact form.
A/B testing – a method of comparing two versions of a website or marketing campaign to see which one performs better.
Heat map – a graphical representation of where visitors click on a website or landing page.
Marketing automation – the use of software tools to automate repetitive tasks and processes in marketing.
Marketing funnel – a visual representation of the stages a potential customer goes through in order to make a purchase.
Retargeting – the practice of displaying ads to visitors who have already interacted with a website or landing page.
Referral marketing – the practice of encouraging existing customers to refer new customers to a business.
Cause marketing – a type of marketing that involves promoting a product or service while also supporting a social or environmental cause.
Experiential marketing – a type of marketing that aims to create a memorable experience for customers in order to build brand loyalty.
Ambush marketing – a type of marketing that seeks to associate a brand with an event or property without actually paying for sponsorship.
Event marketing – the practice of creating, planning, and executing events to promote a product, service, or brand.
Emotion marketing – a type of marketing that aims to elicit an emotional response from the target audience.
Product placement – the practice of including a product in a TV show, movie or other form of media.
Branded content – the practice of creating content that promotes a product or service while also providing value to the audience.
Native Advertising – an online advertising method in which the advertiser’s content is made to look like editorial content, and appears in the same format as other content on the website.
Programmatic Advertising – An automated process that allows companies to target specific users with ads by using data and algorithms.
Growth Hacking – practice of using non-traditional, low-cost marketing tactics to quickly grow a startup or new business
Mobile marketing – the practice of promoting products or services using mobile devices or applications.
Brand storytelling – the practice of using narrative to connect a brand to a consumer’s emotions and values, to build brand loyalty and increase customer engagement.
