Designed by the brilliant Amir Equbal of Minimal Muslim Design, our logo draws inspiration from our culture and our faith. Our identity is not only reflective of the values that represent Muslims but it also translates these insights while retaining an image that is youthful, intellectual and trustworthy.
The inspiration behind the design? The Moon.
From tracking its sighting to marking important events to its cultural significance, the moon is a witness to our cultural unity in more ways than one. Its sighting always being important news to Muslims, is a metaphor that translates the purpose of The Cognate – To highlight issues that matter the most to them!
Download The Cognate Logo
Colour Palette
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Typography
Poppins is a geometric sans serif typeface. Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic colour. Download it from here.